LOS ANGELES – Amp’d Mobile, America’s leading mobile entertainment provider, today announced it will deliver much of its popular, exclusive entertainment content to Japan via a new portal service designed exclusively for the 20 million-plus subscriber base of Tokyo-based KDDI Corp, a leader in mobile communications. The service is expected to launch in March of 2007. As part of the international expansion into Japan, Amp’d Mobile continues to rely on NINJA Mobile as its leading technology partner to drive the next generation of its mobile content and delivery systems.
Amp’d Mobile’s extensive entertainment offerings are driven by back-end and server systems that NINJA Mobile designed and implemented. As Amp’d Mobile establishes a branded media portal instantly accessible via 20 million existing KDDI subscriber handsets in Japan, Amp’d will continue to look to NINJA Mobile as its leading technology partner. Services will include Amp’d Music, Videos, Games, Sports, and Lifestyle Content.
“Engaging NINJA Mobile for our expansion into Japan was a natural choice for us, as we originally partnered with them based on bringing their Japanese mobile technical expertise here to the U.S.” said Vincent Vu, SVP of Engineering of Amp’d Mobile.
The announcement follows on the heels of Amp’d Mobile’s announced plan to expand into the Canadian market looking again to NINJA Mobile as its key development partner. “Amp’d Mobile’s success at creating a unique user experience by bringing rich branded video content to the handset and our success at building the back-end server and client systems capable of delivering that content has proven to be a flexible and scalable partnership that can easily transition oversees to the Japanese market.” said Jeff Capdeville, CEO of NINJA Mobile.
About Amp’d Mobile
Amp’d Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the US specifically targeting that demographic. By leveraging the power of broadband wireless (EVDO), Amp’d Mobile offers traditional services such as voice and text within a completely fresh user interface designed specifically for the “mobile graduate” and third-generation (3G) technology. With a myriad of customizable options to meet each person’s individual needs, as well as strategic alliances with top entertainment properties, such as MTVN and Universal Music Group, Amp’d Mobile brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Amp’d Mobile is offered nationwide and more information can be found at www.ampd.com.