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NINJA MOBILE’S INNOVATION HELPS AMP’D MOBILE BECOME THE FIRST OPERATOR TO LAUNCH HYBRID PRICING PLAN FEATURING 3G PHONES
Innovative Hybrid Plan offers best of all worlds – post-paid pricing plans on a pay-as-you-go basis
Los Angeles, CA – September 12, 2006 –Leading the industry in designing and implementing flexible MVNO systems, NINJA Mobile announced today that they had led the design and development effort to help Amp'd Mobile, the pioneer of fully integrated mobile entertainment, to become the first North American mobile operator to offer 3G broadband-enabled phones through a ‘hybrid’ pricing plan that blends the low monthly calling rates of a post-paid plan with the freedom of a pay-as-you-go plan.
Backed by a carrier-grade framework for 3G content and delivery, NINJA Mobile quickly designed and integrated content servers feeding over 200,000 live video streams into Amp’d Mobile Hybrid Plans allowing customers the opportunity to experience mobile broadband entertainment on a month-to-month payment plan by routing their billing through a debit or credit card. For example, customers wanting to sign up for the company’s 1,000 minute / $50 a month post-paid plan can now do so without committing to the usual 18-month contract by simply choosing the Hybrid option at sign-up, either by providing a credit or debit card number for billing purposes.
“The unique challenge was to combine our expertise in developing off-deck payment gateways and integrating that knowledge into a traditional operator billing system,” commented Jeff Capdeville, CEO of NINJA Mobile. “At the end of the day it’s about giving customers a choice on how they want to pay for their content and having the systems in place to support that choice seamlessly.” Hybrid Plan customers can enjoy immediate and complete access to the vast array of Amp’d Mobile multimedia content such as live concerts and events, Amp’d Original programs, as well as a full library of downloadable video clips and 99¢ songs. No other North American wireless operator currently offers a 3G broadband phone under a hybrid-style pricing plan.
About Amp'd Mobile
Amp'd Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the US specifically targeting that demographic. By leveraging the power of broadband wireless (EVDO), Amp'd Mobile offers traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a myriad of customizable options to meet each person's individual needs, as well as strategic alliances with top entertainment properties, such as MTVN and Universal Music Group, Amp'd Mobile brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Amp'd Mobile is offered nationwide and more information can be found at www.ampd.com.
About NINJA Mobile, Inc.
Founded in 2003, NINJA Mobile is a leading developer and publisher of mobile applications and enabler of private-label wireless solutions. NINJA Mobile’s innovative products and services enable mobile operators, content providers and MVNO’s to quickly and cost-effectively design, develop and deploy the operational and technological infrastructure necessary to deliver a feature rich customer experience backed by a world-class carrier-grade standard. NINJA Mobile’s ability to provide the ultimate wireless experience—from design to deployment—is founded upon its being a leading enabler for MVNO’s and its success in delivering a feature rich wireless solutions. For more information, visit www.ninjamobile.com.
CONTACT:
Simone Boswell
NINJA Mobile, Inc.
Phone: 310-683-8271
Email: Simone@NINJAMobile.com
