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SURFLINE MOBILE GOES LIVE
Surfs Up? Check anywhere, anytime, in the palm of your hand.
March 5, 2004
El Segundo/Huntington Beach, California,
Surfline, a leading action sports media company, and NINJA Mobile, a California-based mobile solutions provider, today announced the release of Surfline MOBILE LE, a wireless service that allows consumers nationwide to access Surfline's trademark surf reports and forecasts via cell phones. Surfline MOBILE LE is an extension of NINJA Mobile and Surfline's longstanding partnership and demonstrates the companies' continuing commitment to innovation, and to meeting consumers' 24/7 demand for information about weather, tides, wind and waves.
As a first stage in the development of features, Surfline MOBILE LE will offer access to the world's most reliable surf report network, giving subscribers a precise reading on conditions at nearly 100 beaches around the globe. Each report features a forecast summary, along with detailed wave heights, wind data, water temperatures, tide readings and more. Reports are posted by 7 a.m., with regional wind updates every thirty minutes.
AVAILABLE NOW on Get It NowO. Visit the shopping aisle, Fun & Games then getGOING/Weather or download it over the air for only $1.99 a month. You can rely on great service from Surfline MOBILE LE because it is offered on the nation's largest wireless service provider and operator of the nation's most reliable network.
"We are excited to continue our relationship with NINJA Mobile, and to be the first major media company to offer comprehensive surf and weather data via cellular phones," said Jonno Wells, Chief Executive Officer, Surfline, Inc. "Surfline.com has become an important part of the lives of millions of surfers, fishermen, boaters and general beach enthusiasts, and the new Surfline MOBILE service allows us to extend the Surfline experience beyond the desktop, and to provide our loyal users the Surfline information they know and love, whenever and wherever they need it."
Surfline and NINJA Mobile initially announced an agreement to offer surfing content and services to wireless web subscribers in June of 2003 with the release of Surfline PRO, a surfing-themed cell phone game. That agreement provided a unique, realistic and challenging gaming experience on a variety of handsets. The two companies have continued to work together to produce Surfline MOBILE LE, and, coming this summer, Surfline MOBILE Premium, which will feature streaming camera images, as well as wave animation models, from beaches around the world.
Surf's flat, can't get out? Power up with the Surfline PRO mobile game available on Get It NowO/getGAMES/Sports and have a go at challenging surf in the palm of your hand.
For more information about Surfline Mobile LE, Surfline Mobile Premium and Surfline Pro, please visit: http://www.surfline.com/wireless or http://www.ninjamobile.com.
About NINJA Mobile, Inc.
Founded in 2003, NINJA Mobile is a leading developer and publisher of mobile applications and a leading enabler of private-label wireless solutions. NINJA Mobile's innovative products and services enable mobile operators, content providers and MVNO's to quickly and cost-effectively design, develop and deploy the operational and technological infrastructure necessary to deliver a feature rich customer experience backed by a world-class carrier-grade standard. For more information, visit www.ninjamobile.com.
About Surfline
Surfline is the leading provider of surf report and forecast information to consumers, businesses and government agencies worldwide. Headquartered in Huntington Beach, California, Surfline delivers timely, accurate and comprehensive data on a daily basis via phone, fax, wireless web and the Internet. The company's world-renowned website, Surfline.com, is visited by over 50,000 unique people per day and nearly 1,000,000 per month - the largest and most loyal audience of surf and beach enthusiasts in the world. Since 1985, Surfline has merged premier surf report and forecast talent with industry-leading technology to produce "must-have" content of unparalleled quality aimed at active participants in the sports of surfing, windsurfing, bodysurfing and bodyboarding.
www.surfline.com -- "Know Before You Go"
