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NINJA Mobile, Inc. Announces Platform Development Partnership With Amp'd Mobile
March 15, 2005
TORRANCE, CA
NINJA Mobile, Inc., a California-based wireless developer, announced today that Amp'd Mobile, the first fully integrated mobile virtual network operator (MVNO) for youth and young adults utilizing the Verizon Wireless broadband EV-DO network, has selected NINJA as a core partner for the technical development of the Amp'd Mobile handset user interface (UI). Ninja is also working on custom Amp'd exclusive applications, other differentiating core service offerings designed specifically for the Amp'd Mobile brand as well as providing ongoing infrastructure support and development.
"We've enjoyed a very close relationship with Amp'd Mobile from conception to production, which has been key to producing a completely unique user experience," said Kiyoto Hirai, NINJA co-founder.
The Amp'd Mobile UI will be easy to use while allowing access to all the relevant 3G content the youth/young adult market demands including music, lifestyle, entertainment, sports and gaming.
NINJA was selected to build the Amp'd unique handset UI experience because of the company's comprehensive native code and BREW handset application development and back-end integration experience. In addition to device development and content development, NINJA's product set includes Mobile Enabler and Content Distribution Framework (CDF).
"Throughout our relationship, NINJA has consistently delivered above and beyond expectation and proven themselves as the core partner we were looking for to execute one of our biggest differentiators -- our handset user interface," said Peter Adderton, Amp'd Mobile CEO. "Our UI is key to the unique, relevant experience we're creating for Amp'd Mobile subscribers."
About NINJA Mobile, Inc.
Founded in 2003, NINJA Mobile is a leading developer and publisher of mobile applications and a leading enabler of private-label wireless solutions. NINJA Mobile's innovative products and services enable mobile operators, content providers and MVNO's to quickly and cost-effectively design, develop and deploy the operational and technological infrastructure necessary to deliver a feature rich customer experience backed by a world-class carrier-grade standard. For more information, visit www.ninjamobile.com.
About Amp'd Mobile
Amp'd Mobile will be the first fully integrated MVNO for youth, young professionals and early adopters. By leveraging the superior 3G network of Verizon Wireless, Amp'd will offer traditional services plus a completely fresh user interface and experience designed specifically for this market. With myriad options to meet each person's individual needs, Amp'd will bring a more relevant, personal experience to mobile entertainment and the wireless lifestyle. Targeted to launch later in 2005, more information can be found at www.ampdmobile.com.
