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INTERMEDIA and NINJA Mobile Launch
Wireless Angler at ICAST 2007
July 10, 2007
Las Vegas, NV
InterMedia Outdoor and NINJA Mobile announced the release of Wireless Angler, a mobile solution designed to deliver the latest fishing reports, local area weather forecasts, radar, tide reports and moon phases for any location in Florida. With current data provided by Florida Sportsman and weather data streamed by AccuWeather, the application gives users the up-to-date information they need from two of the country's premiere specialty content sources.
"Wireless Angler gives subscribers instant access to the information they need, along with branded graphics and editorial," said Blair Wickstrom, publisher of Florida Sportsman. "In addition to accessing our Fishing 4cast reports from their mobile phones, users can easily locate over 6000 tackle & bait stores and lodging lists to help them during their outing."
The application was featured in the popular New Product Showcase at ICAST 2007, the 50th annual event produced by the American Sportfishing Association. It draws from the rich content and imagery found in InterMedia's popular Florida Sportsman property. This venture with NINJA Mobile Inc. comes on the heels of the company's recent acquisition of various hunting, fishing and shooting titles from Primedia Group.
"With this unique product offering, we're encouraging new and creative interactions between consumers and InterMedia's targeted content," said Jeff Capdeville, president of NINJA Mobile, Inc. "InterMedia serves the enthusiast and this is an audience that wants full and immediate access to fishing tips, weather reports and maps that fuel their adventures and make their sport or hobby that much more fulfilling."
Jeff Paro, CEO of InterMedia Outdoors added: "This is the beginning of a major wireless initiative for us, and builds nicely upon our recently acquired print, web and media properties. It clearly demonstrates our ability to provide content to our readers beyond our print offerings, and support their passion at the push of a button."
The application is available to subscribers of most major U.S. wireless carriers, including AT&T, Sprint, T-Mobile and SunCom. For more information, go to www.wirelessangler.com.
About NINJA Mobile, Inc.
Founded in 2003, NINJA Mobile is a leading developer and publisher of mobile applications and a leading enabler of private-label wireless solutions. NINJA Mobile's innovative products and services enable mobile operators, content providers and MVNO's to quickly and cost-effectively design, develop and deploy the operational and technological infrastructure necessary to deliver a feature rich customer experience backed by a world-class carrier-grade standard. For more information, visit www.ninjamobile.com.
About InterMedia Outdoors
InterMedia Outdoors is an outdoors magazine publishing group in the United States and a portfolio company of InterMedia Partners VII, L.P., a media-focused private equity firm. They publish 17 hunting, fishing and shooting magazines, and own the The Sportsman Channel cable network. Publications they produce include Fly Fisherman, Game & Fish, Florida Sportsman, In-Fisherman, Quail Unlimited, Bowhunting and Guns and Ammo. In addition to traditional magazine publishing, InterMedia Outdoors is also involved with 11 top-rated TV series, syndicated radio, consumer events, and brand-driven merchandising businesses.
